Fundamental shifts in security markets are driving significant changes for providers in automation, compliance and service-based security solutions. Technology business unit leaders must rapidly embrace the changes if they are to maintain their relevance and competitiveness.

Here are three trends across multiple security market segments, which are expected to grow over the next three years:

  • More advanced automation capabilities
  • Continued shift of buyers’ preferences for service-based security solutions
  • Added compliance mandates and regulations due to ongoing, large-scale breaches.

Let’s delve into what experts predict for these three trends facing the Security Segment for 2018.

Advanced Automation

By 2021, requirements for greater efficiency in threat response will drive 20% of buyers to heavily weight automation in buying criteria.

A growing demand for automation of tasks performed primarily by individuals in the past, which have been enabled by the advancement of predictive and prescriptive analytics. This shift is driven by the need for faster responses to threats, and customer adoption of continuous, adaptive risk and trust-assessment-focused security programs.

Data science techniques happening today are the inception for the future of more automated threat detection solutions. Threat detection is a prime market for solutions that incorporate automation. Understaffed, overworked and error-prone humans are making security automation an attractive approach.

Security automation itself is not a market; it’s a method. It’s a way to create new value in existing products, or potentially give rise to new market categories. Vendors of threat detection solutions today are adding more capabilities for automation within their products.

Most innovation in security automation should be more than just investigating and responding to threats and performing simple tasks, such as automatic antivirus updates. Vendors must also seek to use automation to create top-line value and differentiation.

Mobile First

By 2020, at least one-third of leading endpoint protection platform vendors will acquire mobile threat detection companies to complete their endpoint protection suites.

As of the first quarter of 2018, 52-percent of global web traffic originated from mobile devices, up from 50 percent in the corresponding quarter of the previous year, according to Statista. As a result, there is a significant shift in customer buying preferences toward service-based security offerings. This transition will strain traditional vendors that must sharply alter virtually every aspect of their business to respond.

Only 3% of enterprises surveyed by Gartner have anti-malware protection on mobile Android devices and only 1% on iOS devices. Mobile malware represents only 7.5% of total malware reported in standard tests today, but given current trends, Gartner expects this percentage to rise to one-third of the total by 2020.

Mobile malware will continue to become more prevalent, especially on Android devices, as desktop and laptop security software becomes harder for criminals to penetrate. This growth will drive EPP vendors to more aggressively extending their protections to mobile platforms. Many EPP players already have mobile security software offerings, but they are typically weaker and less comprehensive than solutions sold by vendors in the growing mobile threat defense (MTD) market. Most mobile endpoint security needs are met today by the MTD.

More Tools, More Compliance

By 2020, more than 60% of organizations will invest in multiple data security tools, up from approximately 35% in 2017.

Compliance mandates and regulations are creating increased concern among buyers, especially as the cost of failure becomes more painful. Continued, large-scale breaches—themselves a driver for security purchases—will bring about even more stringent levels of regulation.

End-user organizations continue to struggle with data protection and lack strong policies and procedures. Regulations have created buyer angst, reinvigorating data protection needs in broad support for compliance activity and the vendor landscape in the data security market has been in a constant state of change for years, and needs to continue to adapt and evolve.

The use of data-centric audit and protection (DCAP), data loss prevention (DLP) and encryption tools will grow as organizations continue to protect sensitive data, but end users need a continuous risk-based and trust-based assessment approach.

The need for adherence to the requirements of regulatory mandates, such as this year’s sweeping European General Data Protection Regulation (GDPR) protocols and ongoing releases from the Payment Card Industry (PCI) will drive further guidelines in the data security space. These groups will likely lead to products being made smarter and more efficient, geared toward being people-centric and security-aware.

Security for the Future

As these and more trends continue to drive the security segment this year and beyond, IT leaders must evolve their strategies beyond compliance-only-related data protection, and shift attention to tools capable of protecting digital intellectual property. As a result, take advantage of growing market opportunities arising from the demand to implement data security products in reaction to regulatory compliance concerns. Also, focus on intellectual property protection, as well as insider threats of data theft. Integration of advanced analytics and new technologies, such as blockchain, artificial intelligence, and machine learning, should be a focus going forward for product enhancement.

Rapidly changing to meet your company’s and customers’ expectations will keep your data secure while staying current, relevant and competitive. Aligned can be your trusted partner for your data security needs. Take a tour of our Dallas data center today!