As Aligned celebrated the launch of our Plano data center, Jack Edwards, Director of Data Center Services, reflected on how excited we are to be joining such an innovative community. He shared his thoughts in the business section of the North Dallas Gazette. This is a recap.

Plano and the greater Dallas area are home to an impressive list of companies, representing a wide range of industries, Fortune 1000 headquarters, and a growing startup community. We are excited to be here where so many organizations are doing truly world-changing work.

Just a few examples we’ve been particularly struck by:

  • Baylor Health Care System’s data mining laboratory brings together data analysts and medical experts to visualize meaningful patterns in large datasets and maximize the impact of all the big data-related technology advances on biomedical research.
  • The AT&T Foundry innovation center in Plano is a test-bed for new Internet of Things technologies. Developers there are finding ways to simplify the complex, taking steps out of the application-building process for solution providers. And by opening AT&T’s IoT platform to systems integrators, they allow partners to develop solutions more quickly.
  • Thanks to big data analytics in the costly and highly competitive field of oil and gas production, models are being built and simulations created to explore how minor tweaks to a certain area of operations impacts the productivity or efficiency of another area. Big data applications emphasize improving efficiencies, managing costs, and providing a competitive edge.

This innovation depends on the data center. Yet average data center costs continue to rise, eating up technology budgets and crowding out investments in innovation.

At Aligned Data Centers, our mission is to help organizations in the greater Dallas area and beyond continue to innovate with the first pay-for-use data center that bends the cost curve by aligning data center capacity (and cost) to business need, and by dramatically boosting efficiency.

Cloud and IoT depend on the data center

Innovation is about vision, collaboration, and execution. Execution happens in the data center. The data center is, after all, where the cloud “lives.” It’s where the data exists.

Our new neighbors are innovating to change the world. But it’s not as simple as just accessing the data. It takes the right data center partner to help you align your long-term business goals with your data center resources.

Bending the data center cost curve

Twenty-five years ago, power and cooling infrastructure was a fraction of the total capital outlay required for a data center; the bulk of the cost of a data center was the IT infrastructure. But the cost of IT infrastructure was declining, and the cost of power and cooling infrastructure and operations was rising. By the late 1990s, the cost of power and cooling had outpaced the cost of the IT.

Those costs have continued to rise and as a result, now threaten to crowd out investments in innovation. Organizations always have to make choices, of course; budgets are never unlimited. But for innovation to continue, the data center has to evolve.

Enabling innovation

A huge part of our mission at Aligned Data Centers is to rationalize IT costs to enable organizations to continue to innovate. Organizations intending to change the world need partners who can help make that happen.

Located to the north of the Dallas-Fort Worth metropolitan area with easy access to major freeways and minutes from both Love Field and the Dallas/Forth Worth International Airport, our 100,000 square foot Plano data center is situated on more than 16 acres providing ample room to expand.