SpaceX is a perfect example of the fact that true innovation, most often, means rethinking the problem. Here, learn how Aligned rethought the data center problem and eliminated cost, time-to-market, and physical space as constraints on our customers’ businesses.
Starting from scratch is liberating. It is also imperative for true innovation.
Indeed, instead of incrementally improving on what’s been done before, new entrants in many industries are taking a fresh look at the constraints that hold their customers back – and coming up with innovative ways to eliminate those constraints.
Taking control of the space race
One of the most high profile examples of the start-from-scratch approach is Elon Musk’s SpaceX. In 2012, SpaceX became the first privately funded company contracted by NASA to deliver supplies to astronauts at the International Space Station. NASA has confirmed that SpaceX will take astronauts themselves there by 2017. SpaceX also launches satellites into space for companies the likes of ORBCOMM, Iridium, and Thales Alenia Space.
How did Musk’s company, which was founded in 2002, disrupt the space industry, whose players are mostly 100-year old companies and government institutions? By being efficient and keeping the prices low. By independent estimates, SpaceX charges half as much as its main competitor.
Notably, SpaceX was able to keep costs down when others couldn’t. How? By throwing out the plans and starting over. By breaking from the traditional model and acting like a tech firm, not a 100-year old company or government agency. By focusing on new ways to solve customers’ constraints. Next step: innovate a way to actually reuse the rockets, and bring cost down even further.
SpaceX has disrupted the space industry by rethinking from beginning to end how to get payload or astronauts into space. In doing so, it has eliminated the time and cost constraints that many companies faced when thinking about getting to space. When a company can get a payload into space for half the cost, and in less time, that company has more flexibility to innovate for its own customers.
Taking control of the data center
At Aligned Data Centers, we’ve fundamentally rethought how the data center is designed, built, and operated – in order to eliminate data center cost, time-to-market, and physical space as constraints on our customers’ businesses.
In a traditional data center, you have to make a big upfront capital commitment based on the capacity you think you’ll need in 5 or 10 years. And, you have to pay for the capacity you’re allocated, regardless of what you actually use. That’s tying up and wasting capital you could be using to innovate.
At Aligned Data Centers, pay-for-use pricing and a lower upfront contract commitment means you can secure the capacity you need today and pay based on what you use – so you’ve got both the IT capacity and the capital you need to innovate.
In a traditional data center, deploying new capacity takes months, if not years. That’s because traditional data center infrastructure like power and cooling doesn’t come in right-sized increments, and the supply chains are not set up to deliver fast. It’s hard to innovate when the data center is holding you back.
At Aligned Data Centers, deploying new capacity takes just weeks. That’s thanks to a global supply chain comprised of industry-leading electrical and mechanical system partners that are equipped to deliver just in time. And to plug-and-play electrical and mechanical infrastructure that gives you the ability to add new capacity with a simple connection. And to the capacity planning analytics that give you visibility into how much you’re using today and when you might need new capacity based on historical trends.
With Aligned, you’re no longer constrained by long data center lead times. Now you can move at the speed of innovation.
In a traditional data center, even if you have visibility into capacity utilization at the rack level, your growth is constrained by available floor space and caps on density.
At Aligned Data Centers, you’re not constrained by physical space because you can scale power densities within your existing footprint. Our cooling technology is ultra-efficient, so you can scale up to 25kW per rack. And it enables multiple densities within the same row; the cooling system works as efficiently with a high-density rack next to a low-density rack. So with Aligned, your growth isn’t constrained by the physical constraints of the data center. Here, the data center keeps pace with your business.
Imagine what you could do if your data center wasn’t holding you back.
Aligned Data Centers is the first pay-for-use data center provider to offer consumption-based pricing for enterprises, service providers, education institutions, and government organizations who require greater control of their data center.