Aligned’s Phill Lawson-Shanks and Mercy Manning Join REBA Advisory Board

Phill Lawson-Shanks, Aligned’s Chief Innovation Officer, and Mercy Manning, Vice President, Sales and Sustainability Strategy, have joined the Advisory Board of the Renewable Energy Buyers Alliance (REBA). REBA is an alliance of large clean energy buyers, energy providers, service providers and NGO partners that are unlocking the energy marketplace to lead a rapid transition to a cleaner, prosperous, zero-carbon energy future. The organization’s mission is to build a resilient, zero-carbon energy system where every organization has a viable, expedient, and cost-effective pathway to renewable energy, an objective that resonates with Aligned’s commitment to solving the world’s toughest sustainability challenges associated with data center infrastructure and energy consumption, as well as water usage.

The REBA Advisory Board consists of committees which align with the organization’s areas of focus, including Supply Chain & International Collaboration, Education & Engagement, Market Innovations, and Policy Innovations. Advisory Board members hail from such Big Tech companies as Amazon, Google and Microsoft, as well as global brands in such diverse industries as automotive, entertainment and retail, including General Motors, the Walt Disney Company, and Walmart.

“As responsible stewards of the environment, sustainability will always be at the core of what we do at Aligned,” states Lawson-Shanks. “With humankind in the midst of an era that will see demands for compute, networking and storage capacity reach unprecedented levels, data center providers are uniquely positioned to ensure a clean energy future. So, along with my esteemed colleagues at REBA, I am happy to take up the mantle of securing and democratizing renewable energy resources for companies across the global digital economy.”

In addition to his role as CIO, Lawson-Shanks heads Aligned’s cross-functional Sustainability Committee, of which Mercy Manning is also a member. Aligned’s Sustainability Committee is comprised of leaders from all corporate divisions, including Customer Experience, Design & Construction, Operations, Innovation and Technology, Finance, Audit and Compliance, and Branding. The Committee’s objective is to integrate sustainability and business initiatives to help Aligned and our customers reach their sustainability goals.

“Along with Phill, I am excited to join the REBA Advisory board as an industry stakeholder and support REBA’s collaborative action towards a resilient, zero-carbon energy future, ” says Manning. “Aligned’s sustainability journey began with water and energy efficiency, and continues today with matching 100 percent of our IT load with renewable energy sources across all our data centers. We also employ a sustainability lens and environmental metrics within our supply chain.”

“What’s good for the planet isn’t only good for business. As builders of the infrastructure underpinning the economic engines of our time, driving a clean energy future is essential for us all,” Manning adds.

Not Losing Sight of Sustainability

Published by: Andrew Schaap – CEO at Aligned Data Centers – April 22, 2020

Even as most all of our daily activities have moved online and people en masse enter the digital space to work and learn from home — increasing IT loads at unprecedented levels that no one in our industry could have anticipated — now is not the time for data center providers and their customers to abandon their shared sustainability goals.

Far from it.

As businesses accelerate their digital transformation virtually overnight, driving demand for data center services, some providers may be balancing the question of maintaining their sustainability goals against having to resort to alternative, less energy-efficient solutions. But to quote Joe Kava, Google’s Vice President of Data Centers, who recently gave a presentation on the adoption of renewable energy, “There is nothing normal about the situation we currently face. And more than ever, the world is counting on us.”

Here, at Aligned, my colleagues and I could not agree more.

Aligned’s adaptive data center was designed to maintain sustainability in light of unpredictable usage and growth models. Moreover, our company was founded on the premise of solving the world’s most intractable sustainability challenges concerning data center infrastructure, energy consumption and water usage. In keeping with that vision, we recently increased our commitment to environmental stewardship and sustainability by matching 100% of the IT loads across our entire data center portfolio with certified renewable energy.

With flexible, renewable energy options that address customer-specific sustainability goals, cooling technologies that adapt to varying workloads, and modular mechanical and electrical infrastructure that scales as needed, Aligned has long been prepared for the present challenges. Our focus has always been to provide ultra-efficient, rapidly deployable, and sustainable data center solutions that enable customers to scale easily and efficiently as their business grows, while supporting a clean energy future.

There’s no question that the world has changed before our eyes, with companies finding themselves needing to accommodate more virtual scenarios as our physical offices become digital workplaces; our classrooms become remote learning environments; and video conferencing, social media, streaming services, and online gaming provide much needed human connection and entertainment.

This precipitous surge in internet usage is likely to decrease as we continue to make strides and emerge from the present global health crisis. However, elevated IT loads will be the new normal, bringing to the fore, and intensifying, questions of data center energy efficiency, consumption, and sustainability.

So, let’s not suspend our responsibility to solve the critical sustainability challenges of our time. Rather, let’s encourage and invest our energies in creating long-term value by developing sustainable and efficient data center infrastructure that drives forward our environmental, social and economic objectives.

Applying Military Precision to the Data Center Supply Chain

Published by: Andrew Schaap – CEO at Aligned Data Centers – March 07, 2019

“Today’s rapidly changing world, marked by increased speed and dense interdependencies, means that organizations everywhere are now facing dizzying challenges, from global terrorism to health epidemics to supply chain disruption to game-changing technologies. These issues can be solved only by creating sustained organizational adaptability through the establishment of a team of teams.”

― General Stanley McChrystal, from his book, “Team of Teams: New Rules of Engagement for a Complex World”

In the military, the term Tactical Landing Zone, or TLZ, is used to describe a precise location for the landing of an aircraft, whether a clearing in the jungle or a valley. A TLZ is ideally situated in an area that is safe or easy to defend. However, establishing a defensive perimeter is often necessary as helicopters delivering materiel and troops, who are carefully trained in the insertion process, are supported on the ground by teams of other highly-trained personnel in this mission-critical supply chain operation.

Aligned’s adaptable data center platform and advanced supply chain methodology is not unlike a TLZ whereby highly-trained teams act with great speed and precision. But whereas a TLZ provides the location at which military aircraft can unload troops and supplies, we provide wholesale colocation and build-to-scale data center solutions for the storage, management and movement of organizations’ data.  

In today’s digital economy, capacity demand for hyperscalers, platform and cloud providers, and enterprises dependent on high-density computing can fluctuate quarter-by-quarter, project-to-project or even day-to-day, given the cyclicity of their revenue streams, the launch of new products and services, or the expansion of their businesses into new markets. Although hyperscalers can estimate their annual demand with a reasonable amount of accuracy, quarterly fluctuations can be significant, so demand forecasting and related business planning can prove challenging.

Hyperscalers, cloud and Software-as-a-Service (SaaS) providers are also experiencing an exponential increase in data generation from their clients, which in turn is forcing them to expand their infrastructure at unprecedented rates. According to research by Domo, a publicly-traded computer software company that specializes in business intelligence tools and data visualization, on average, users of the Internet generate 2.5 quintillion bytes of data every day.

Moreover, given Gartner’s estimate that more than 20 billion Internet of Things (IoT) devices will be deployed next year, we can be certain that data generation will only continue to accelerate. Factor in the growing use of new and emerging technologies, such as Big Data analytics, consumer and industrial Artificial Intelligence (AI) and Machine Learning (ML) applications, and Augmented Reality (AR), and it’s clear that hyperscalers, cloud and platform providers will have to be able to secure scalable capacity — where and when they need it — which is capable of serving potentially hundreds of millions of users.

Along with increasing pressure to increase scale, hyperscalers are also looking to lower costs even as they take on new workloads. Key considerations for selecting infrastructure providers include data center deployment time, design flexibility, energy efficiency and sustainability. In many cases, Big Tech companies such as Google, Amazon, Microsoft and IBM have built their data centers in proximity to low cost, renewable energy sources. The distributed nature of hyperscalers also calls for regional solutions, where workloads can be localized to reduce latency and provide an improved user experience.

Providing Intelligent Infrastructure with Speed, Scale and Simplicity

Over the past several years, my colleagues and I at Aligned have recognized that in the face of the relatively unpredictable nature of data flow and generation, hyperscalers, platform and cloud service customers are becoming increasingly aware of the limitations of data center offerings from entrenched providers with less flexible supply chains. More and more, these organizations are seeking solutions that will allow them to scale rapidly while maintaining operational simplicity in their respective deployments.

In order to solve forecasting issues related to future IT requirements, at Aligned, we’ve standardized both our mechanical and electrical supply chains to more dynamically meet customer needs. We provide electrical inventory in the form of a standardized kit that encompasses medium-voltage power distribution all the way down to the Power Distribution Unit (PDU). On the mechanical side, we provide a complete cooling inventory program from heat rejection to heat absorption. At any given point in time, our vendors hold an approximately 50 MW, auto-replenished pool of available inventory, exclusively for our use, ready for immediate deployment and comprised of prefabricated, factory-built and tested power and cooling equipment.

Aligned prefabricates power and cooling equipment for fast, easy and efficient deployment and scalability, with our intelligent infrastructure allowing delivery of data centers as a utility. Taking the installation of the most critical equipment out of the field and into the factory, prefabricated components accelerate project timelines and reduce cost, as compared to on-site assembly.

Aligned’s incrementally scalable technology allows customers to deploy infrastructure as needed, and reconfigure seamlessly, usually in the same footprint, as requirements change. In fact, we can provision initial deployments of 2 to 20+ MWs of capacity, and scale beyond in as little as three months. New data center builds can be delivered in as few as seven to nine months.

This approach provides hyperscalers, platform and cloud service customers with a simple and repeatable model for expansion into new or existing markets, eliminating financial risk and ensuring on-time project delivery.

You can learn more about how Aligned’s adaptable data center platform and advanced supply chain methodology combine to serve the needs of hyperscalers, platform and cloud service providers by downloading our latest case study.

Read the full article HERE.

Four Elements to Consider for High-density Data Centers

Published by: Andrew Schaap – CEO at Aligned Data Centers

Speed to market, flexibility, and scalability have become mission-critical for hyperscale platforms and large enterprises when expanding or upgrading existing infrastructure.

Meteoric growth and unprecedented scalability demands are outpacing what high capacity data center customers, such as cloud and platform providers and enterprise organizations, want to produce in their own facilities. Moreover, when expanding into existing or new markets, predicting usage and growth models is becoming a complex endeavor fraught with a variety of bottom line risk factors for these organizations.

To solve for this, some companies roll the dice and over-provision, thus increasing CapEx and OpEx. Meanwhile, others may simply be unable to build or obtain data center capacity quickly enough, where and when they need it, thus hamstringing new revenue-generating initiatives. Another challenge these organizations face is that compute loads are becoming more dynamic since capacity demand can vary quarterly or even project by project.

Lastly, but certainly not least, these high capacity customers are affected by the challenge of fulfilling environmental and sustainability mandates — a good thing, to be sure, given the industry’s shared responsibility to become better stewards of the planet. According to a recent study by Dell EMC, the data center industry is consuming 200 terawatt-hours of power each year, the equivalent of one-tenth of the total energy usage worldwide. But it’s not just the tech behemoths that are consuming so much energy; it’s not uncommon for a single data center serving a large enterprise to use the same amount of electricity as a small town.

The good news is that an IHS Markit survey found that internally these organizations are increasingly driven by potential energy cost savings or sustainability policies, while externally they are more and more motivated by their customers’ desire for doing business with companies that have environmentally friendly practices. Additionally, the pursuit of tax incentives and subsidies from governments that proffer a carrot not a stick has become a motivating influence.

Read the full article on Data Center Knowledge HERE.