Energy Efficiencies with Older Data Centers: What challenges do they face?

The environmental cost of data centers is on the rise, with energy topping the list of concerns. While these centers provide massive amounts of digital storage and grow compute power for businesses and consumers, the operational costs of these centers aren’t only measured in dollars.

Hidden Costs of Digital Technologies

Newer data centers consume a fraction of the amount of energy and other resources to run, but older centers face the challenge of delivering similar levels of service at a much higher run rate. The capital cost of new centers is staggering with an estimated $20 billion annual price tag, but the continuing energy consumption of older centers is an even greater challenge. Currently, data centers use 3 percent of the global electricity supply and pollute as much as all airlines combined. Stack that energy usage next to data needs doubling every two years and you can see the cliff approaching in the near future.

Light the World with Simple Searches

It’s easy to ignore the ecological impact of digital technologies, especially since these technologies rarely make it to the forefront. Instead of producing products, these systems run production. They are the invisible helper behind everything from hailing a cab to manufacturing a bar of soap. And, older data centers are anything but green. Google estimated that a single search used as much electricity as a 60-watt bulb for 17 seconds. That might not seem like much until you realize that this search engine process 1.2 trillion requests each year.

Simply storing and accessing data eats a lot of power, but that problem is compounded by the fact that it can cost as much to cool these systems as it does to run them.

Overcoming Energy Issues

Turning older data centers into energy efficient operations depends on two factors:

  • Energy efficiency
  • Renewable resources

For new centers, this has driven construction in areas where renewable energy or alternative cooling solutions are readily accessible like Finland, Denmark, and Sweden. For older centers, the location is already set, but that doesn’t mean energy usage must remain static. Older data centers can retrofit their existing systems with modern techniques for cooling and balancing energy usage. The Federal Energy Management Program demonstrated the viability of this option with a 31 percent drop in PUE.

Start with Modular Cooling

At Aligned, we target the cooling end of the power problem. Since cooling can cost as much as operations, we focus on providing a system that helps you keep temperatures optimal without draining local water supplies or spiking the electric grid. Our industry leading 1.15 PUE helps reduce costs and drives toward the goal of energy-efficient operations. Plus, keeping water use low (our system uses 1/10 the water of historical data centers) tackles the next environmental issue looming for data centers. Update existing centers for the future using modular cooling at the point of heat and see a reduction in continued energy costs. It’s a win for everyone.  


Aligned’s Sustainability Model Reduces Energy

Patented cooling technology utilizes up to 80 percent less energy and 85 percent less water 

DALLAS (July 12, 2018) – Aligned, a leading data center provider, offers innovative and award-winning sustainable colocation and build-to-scale solutions to cloud, enterprise, and service provider clientele.

Aligned’s mission is to make data center critical infrastructure smart enough to continuously improve both its economic performance and environmental impact, delivering a noticeable business advantage.

This approach to infrastructure deployment allows Aligned to deliver like a utility – accessible and consumable as needed. This model reduces the energy, water and space needed to operate physical data center environments.

Sustainability helps ensure business continuity by conserving resources. By using a fraction of the space, electricity, and water of traditional data centers, Aligned’s technology has produced up to 80 percent less energy and 85 percent less water.

“We strive to optimize our data center platform to improve sustainability efforts based on customer demand for greater water usage effectiveness and efficiencies,” said Aligned CEO, Andrew Schaap. “By reducing the energy, water and space needed to operate, our data center solutions combined with our patented cooling technology offer businesses a competitive advantage by improving reliability and their bottom-line.”

With data centers in Dallas, Phoenix, and a facility in Salt Lake City announced earlier this year, Aligned’s award-winning data center cooling technology removes heat, rather than simply pushing cold air into a data hall. Its factory-built eSYNC absorption units capture and remove heat at its source, resulting in a hyper scalable and ultra-efficient environment that dynamically allows workload densities to scale in place.

To date, Aligned has lowered the cost of operation, increased stability and reliability expectations, and set a standard for lower, smarter energy consumption that traditional data center facilities struggle to follow. As customers have grown in its facilities and demonstrated industry-leading PUE’s of 1.15 – they prove to the industry that the numbers and methodologies practiced at Aligned return real value.

Aligned is constantly striving to optimize data center platforms to improve sustainability efforts based on customer demand for greater water usage effectiveness and efficiencies.

About Aligned

Aligned is an infrastructure technology company that offers colocation and build-to-scale solutions to cloud, enterprise, and managed service providers. Our intelligent infrastructure allows us to deliver data centers like a utility—accessible and consumable as needed. By reducing the energy, water and space needed to operate, our data center solutions combined with our patented cooling technology offer businesses a competitive advantage by improving reliability and their bottom-line.


Press and Analyst Inquiries

Jennifer Handshew

[email protected]
Mobile: +1 (917) 359-8838

Digital Business Data is Exponentially Growing

Data scientists predict that data volume will double every two years. But, that may not include all the data coming in from IoT devices and the rapid adoption of smartphones, globally. Some predictions put raw data numbers in excess of 44 zettabytes by 2020. Over the past two years, 90 percent of data has been generated. Here’s a glimpse at just a few statistics that shed some light on data.

Data Doubles Every 2 Years

Consumer use of data is just a small fraction of the current load, and it alone accounts for some amazing numbers. Consider this from Internet Live Stats:

  • Nearly 2 billion websites are active and available.
  • More than 3 billion daily searches crawl the web.
  • 2.7 million emails are sent every second.
  • Nearly 52,000 photos are posted on Instagram every hour of the day.
  • 60,581 GB of Internet traffic occur every second.

That’s a lot of data moving around, and the load is only expected to grow.

What’s Driving Data Growth?

Three essential factors are behind this incredible increase in the amount of data used, stored, collected, and analyzed-smartphone adoption, AI and machine learning technologies, and the spread of IoT devices. Business data use is particularly tied to growth in AI and IoT devices, with data storage needed for training and AI and collecting information from all of the disparate devices that make up the IoT. A recent report by Gartner concludes that by 2020:

  • Economic viability will affect 30 percent of data centers that fail to apply AI support to enterprise businesses.
  • 90 percent of serverless deployments will not involve I$O organizations for general use.
  • 50 percent of Mode 1 workloads will be using n-tier bimodal systems and 80 percent of Mode 2 workloads will also use n-tier bimodal designs.
  • Enterprise use of mission-critical, containerized cloud-native apps will rise from 5 to 50 percent.

As businesses move toward AI applications and develop increasingly complex systems run from the cloud, the burden on data centers will only increase. This will naturally lead to denser racks and the need for higher efficiency cooling solutions.

Aligned offers unique cooling solutions designed to meet the needs of the next generation of data centers. By designing for tomorrow, using modular cooling that can be deployed as needed, these cooling options help control the rising costs of cooling that go hand-in-hand with exponential increases in business data.