Questions from the Field: Can You Support High Density?

June 28, 2017

If you’re shopping for a colocation data center, and a provider says they can support high density, ask them how they do it. 

Quick take

  • Our new Technical Brief explains the answer to a question we get often: Can you support high density?
  • Asking how a data center provider supports high density is just as important as asking whether the data center provider supports high density.
  • Our adaptive data center supports 1-50 kW per rack, in the same row, without stranding capacity.
  • Our dynamic cooling infrastructure allows clients to run high density in a variety of rack configurations, and to easily change density without reconfiguring the rack layout.

If you’re shopping for a colocation data center, and a provider says they can support high density, follow up on the question and ask them how.

Can Aligned Energy’s colocation data centers support high density? Yes. In significantly less space, with a variety of rack configurations and dynamic density that is easy to change without reconfiguring the rack layout – all without any additional in-row cooling systems.

In our new Technical Brief, you will learn how supporting high density is about the ability of the data center cooling system to deal with the extra heat generated by high density servers. And about how, at Aligned Energy, our adaptive data center supports 1-50 kW per rack, in the same row, without stranding capacity.

Download our Technical Brief to find out more about how we support high density.

Our Tech Brief explains why we’re focused on density, the density that meets our clients’ needs.

Up to 50 kW per rack in significantly less space

The question of whether (and how) a data center provider can support high density is increasingly important as more end-users are moving to higher density environments – from the typical 3-5 kW per rack to 8-12 kW and even 20 kW and beyond.

Our approach was born out of the understanding that the data center cooling problem is actually a heat removal problem. Instead of blowing cold air into the data center, our technology removes heat. It’s an approach centered on the mission to create a better data center. We describe how we’ve done that in the Technical Brief.

High density in variety of rack configurations designed for dynamic loads

Traditional data centers are configured at a static density. At Aligned Energy’s colocation data centers, in contrast, cooling infrastructure is dynamic. Many of the same technology innovations that make our cooling infrastructure dynamic also make it efficient and effective at any density.

So whether you’re an oil & gas company looking for the next North Slope or a genomics researcher developing a cure for cancer, asking your data center provider how they support high density is as important as asking if they do. To learn how we support high density, download the Technical Brief.

Find out more:

Download our Technical Brief to find out more about how we support high density.

Partnering to help Clients Meet Corporate Sustainability Goals

June 22, 2017

Aligned Energy has joined forces with a group of global tech companies to improve green power options available to colocation and cloud customers.

Quick take

  • The notion of corporate responsibility has expanded to include the impact that digital business has on the environment.
  • Aligned Energy has joined forces with BSR, a global organization working to help businesses find energy efficient colocation providers.
  • We are helping BSR and 20 other global tech companies to develop and promote The Corporate Colocation and Cloud Buyers’ Principles.
  • The ultimate goal of BSR is to power the Internet with 100 percent renewable energy.

Despite skyrocketing demand for data and data center services, data center power consumption has flattened over the past several years, according to research from the Lawrence Berkeley National Laboratory. This good news is in large part due to energy efficiencies as facilities scale up. But in order to continue finding significant reductions in power use, data centers will need to implement additional energy efficiency strategies and technologies.

At Aligned Energy, where we have been focused on energy efficiency from the beginning, we have joined forces with a group of global tech companies seeking to improve the green power options available to colocation and cloud customers.

We are one of 21 companies partnering with the non-profit BSR (Business for Social Responsibility) in support of its newly developed Corporate Colocation and Cloud Buyers’ Principles (PDF). The principles are guidelines for businesses to follow and goals for colocation and cloud providers to meet.

BSR is a global organization that works with a network of more than 250 member companies and other partners to build a just and sustainable world by developing and sharing sustainable business strategies and solutions. A goal of BSR and its members is to power the Internet with 100 percent renewable energy.

Giving guidance to colo customers

The 17 signatory companies of the Corporate Colocation and Cloud Buyers’ Principles include Adobe, Bank of America, Oracle, eBay, Etsy, Facebook, LinkedIn, Salesforce, and Yahoo.

Aligned Energy is one of several leading colocation providers included to add support and input about the colocation and cloud buyers’ principles. Kelly Gallo, a manager with the Future of Internet Power Initiative at BSR, said that these companies are colocation data center and cloud service providers that support meeting environmental sustainability and renewable energy goals by working with their customers to put the six principles into practice.

BSR plans to develop a toolkit to help put these principles into practice, giving guidance to companies already expressing an interest in corporate responsibility and sustainable business practices.

Joining global climate leadership

Sustainability remains center stage in the social responsibility efforts of corporations.

Edward Cameron, managing director at BSR, told Ethical Corporation Magazine, “There is a realization [among companies] that climate leadership is good for growth, competitiveness, risk-management. It’s sensible business.”

Despite the U.S. government’s withdrawal from the Paris climate agreement, Cameron said no company has announced that it will backtrack on sustainability or clean energy commitments. On the contrary, sustainable leadership, he said, is “vital for competitiveness, vital for jobs, vital for profits.”

He pointed to the growing number of pledges by U.S. businesses, cities, counties, states, and colleges and universities who have signed on to the We Are Still In (the Paris Agreement) campaign.

Sustainable technology with a mission to innovate

A partnership with BSR continues a sustainability approach that Aligned Energy has had from the beginning. We believe that asking critical infrastructure to be absolutely reliable is no longer asking enough. Our mission is to make critical infrastructure smart enough to continuously improve its economic performance and environmental impact, delivering a tremendous business advantage, while helping secure the health of the planet.

We are doing so through our cooling innovations and DCSO that combined offer intelligent infrastructure that utilizes up to 85% less water, 80% less power and 40% less infrastructure. Our approach to data center cooling was born out of the understanding that the data center cooling problem is actually a heat removal problem. So instead of blowing cold air into the data center, our technology removes the heat.

For more about how the Aligned Energy approach benefits our customers:

Blog: A New Approach to Data Center Cooling Changes the Chiller-vs.-Free Cooling Conversation

Blog: Free Cooling & Beyond – Data Center Efficiency at the Edge

Press Release: Aligned Energy Awarded for Global Sustainability Leadership

Data Center Frontier Recap: Adaptive Data Centers in an Anytime, Anywhere World

June 15, 2017

In a recent Data Center Frontier Voices of the Industry, Jakob Carnemark, Founder, CTO and Vice Chairman at Aligned Energy, explores how increasing and dynamic workloads require an adaptive data center. 

Quick take

In a recent Voices of the Industry feature in Data Center Frontier, Jakob Carnemark, Founder and CTO at Aligned Energy, explores how increasing and dynamic workloads require an adaptive data center. His key points include:

  • How the effects of an anytime, anywhere world are felt across industries: Retail, healthcare, agriculture, transportation, manufacturing, energy.
  • As customers demand more, businesses have delivered. And IT has led the charge.
  • Yet data centers – the infrastructure that supports the digital world – have been slow to embrace change.
  • In order to support the variability of workloads and high density required by digital business trends such as IoT, virtual reality, data analytics and high performance computing, data centers must become more adaptive.

Whether it’s B2B or B2C in industries as varied as healthcare and agriculture, customers are driving tremendous business innovations. It’s digital transformation, what IDC calls “the biggest industry shakeout since the Industrial Revolution.”

Aligned Energy Founder and CTO Jakob Carnemark explored the implications of this explosion in business innovation in a recent edition of Data Center Frontier’s Voices of the Industry: The Role of an Adaptive Data Center in an Anytime, Anywhere World.

Jakob said IT has stepped up to the challenge and identifying business applications for trends such as IoT, virtual reality, Big Data, and the rise of high performance computing. “Yet, data centers – the infrastructure that supports the digital world – have been slower to embrace change,” he wrote.

Increasing and dynamic workloads require an adaptive data center

Business innovations “dramatically increase the variability of workloads and the density demanded of the data center,” Jakob wrote. “Perhaps the greatest impact of our anytime, anywhere world is happening now in the data center.”

As digital business grows, data centers are asked to support exponentially increasing compute loads (high density) that are increasingly dynamic (variable density).

To support those trends – to deliver the variable, mixed, and high density required by digital transformation – Jakob says the data center must become more adaptive.

All about the infrastructure

A data center’s ability to support high density or ramp up and down in response to workload demand is driven by how dynamic its infrastructure is. Traditional approaches to power and cooling have evolved around relatively stable loads of similar density; that is not the compute of today.

The goal today is to align data center supply (power, cooling, and space capacity) with IT demand – so that IT can align with the business to deliver whatever the customer wants next. That takes an adaptive data center.

For more about what an adaptive data center looks like and how Aligned Energy’s colocation data centers provide high, mixed, and variable densities, read Jakob’s Voices of the Industry article on Data Center Frontier.