Kirk Offel in Mission Critical Magazine: Capacity Planning in the Age of the Cloud

Quick take

  • Kirk Offel, Executive Vice President of Platform Delivery at Aligned, explores how capacity planning is different in the age of the cloud.
  • As alternatives to on-premises data centers, colocation and cloud enable new approaches to capacity planning. It’s a hybrid approach, where end-users allow the risk tolerance of each application to drive the what-goes-where decision.
  • Retail colocation. Wholesale colocation. Managed services. Cloud. At the right data center, an enterprise end-user can access all of these under one roof.

The need to deploy new services and products quickly and efficiently is driving changes in how cloud service providers and enterprise end-users plan for their capacity needs. On-premises. Colocation. Cloud. More and more, organizations are taking a hybrid approach to which platform they use, allowing the risk tolerance of each application to drive the what-goes-where decision.

In the March/April issue of Mission Critical magazine, Aligned’s Kirk Offel, Executive Vice President of Platform Delivery, explores how these new options are driving a hybrid approach to high-performance infrastructure. A world with these new options, he explains, demands a new way of looking at capacity planning.

Getting to the cloud

Most enterprises (80%, according to 451 Research) still operate the majority of their data centers on-premises, Kirk explains. Yet for new capacity, they more often turn to colocation, and are increasingly moving to a more right-sized colocation approach and using cloud service providers when extra capacity is needed.

Kirk describes a “crawl, walk, run” path for enterprise end-users to get to the cloud. The first step is to “dip a toe in the off-premises water with a retail colocation provider for a non-mission critical application like disaster recovery.” The second step is to take down more capacity from a wholesale colocation provider. The third step: “layer in managed services to test the cloud.” Finally, “when end users succeed with initial applications in the cloud, they can think about moving production to the cloud as well.”

Getting to the cloud doesn’t mean that end users abandon colocation entirely, Kirk says, but rather that they have some applications in a wholesale colocation model, some in managed services, and some in the cloud – that is the hybrid approach. Determining the mix of applications distributed in a hybrid model is an art form based on an understanding of the risk tolerance of the application and aggregate volume.

“On-premises. Colocation. Cloud. More and more, organizations are taking a hybrid approach to which platform they use.” –Click to tweet

The ‘home of everything’ data center

Kirk, who is responsible for continuing to expand Aligned’s service offering to large cloud players and enterprise end-users, writes: “Hybrid doesn’t have to mean complex. Once enterprise end-users move off-premises, a single facility can allow them to match applications to platforms, from retail colocation and wholesale colocation to managed services and cloud.”

But that single facility, what Kirk calls the “home of everything” data center, has to be adaptive, meaning:

  1. Intelligent infrastructure that is responsive, dynamic, scalable, and flexible; able to respond to real-time dynamic workloads and support high, mixed, and variable power densities to serve both cloud service providers and enterprise end-users.
  2. An infrastructure optimization platform that offers clear visibility into both current state and predictive analysis.
  3. A data center culture of innovation – a mindset that pushes for better, simpler, more efficient solutions and keeps a focus on customers’ business goals.

To learn more about the new approach to capacity planning, one fit for the age of the cloud, read Kirk’s full article in Mission Critical magazine.

Aligned Announces Key Appointment of Anubhav Raj as Chief Financial Officer


Aligned, an infrastructure technology company that offers colocation and build-to-scale data center solutions to cloud, telecom, enterprise and service providers, announced today the appointment of Anubhav Raj as Chief Financial Officer. This addition to their leadership team will further help Aligned’s mission to innovate and optimize data center infrastructure to reduce the social, economic, and environmental impact of the new digital age.

An industry expert with more than a decade of demonstrated financial leadership on behalf of prominent data center, REIT and investment companies, Raj will direct major financial planning initiatives, as well as identify new and refine pre-existing efficiencies to achieve Aligned’s fiscal objectives. He will work with the company’s executive leadership team to optimize growth by defining company goals and improving financial, sales and supply models, assessments and contracts. Additionally, he will establish internal thought leadership regarding the application of financial and operational performance metrics.

“Raj has an impressive track record of fostering profitable corporate expansion through the design and successful implementation of fiscal strategy and capital raising,” said Jakob Carnemark, founder and CEO of Aligned. “His unique insight into both our company and market demands will prove invaluable as we continue to expand rapidly.”

Raj most recently served as Senior Vice President of Capital Markets at TIER REIT (NYSE: TIER), a self-managed real estate investment trust based in Dallas, where he oversaw all capital markets and finance activities for the organization. Prior to TIER REIT, he acted as Vice President, Treasurer and Investor Relations at CyrusOne (NASDAQ: CONE), providing instrumental guidance during the company’s 2013 IPO. He also managed a series of successful capital markets and merger and acquisition transactions, raising approximately $3.5 billion during his time at CyrusOne.

“Aligned is redefining infrastructure for the digital age from a design, operation and management standpoint,” said Raj. “With technological exploration at the core of Aligned’s mission, I look forward to contributing to the company’s practice and culture of innovation.”

Before CyrusOne, Raj was with Deloitte’s Strategy and Operations practice, working with Fortune 100 clients on corporate growth strategy, finance transformation and mergers and acquisitions engagements across various industries. He graduated magna cum laude from Duke University with a Bachelor of Science in Economics with Distinction and holds a Master of Business Administration from Columbia Business School.

About Aligned

Aligned is an infrastructure technology company that offers colocation and build-to-scale solutions to cloud, enterprise, and service providers. Our intelligent infrastructure allows us to deliver data centers like a utility—accessible and consumable as needed. By reducing the energy, water and space needed to operate, our data center solutions combined with our patent cooling technology offer businesses a competitive advantage by improving reliability and their bottom-line.

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