A Brokers’ Guide to Data Center PUE and the New ASHRAE Efficiency Standard

Quick take

  • As you look to shortlist colocation providers, PUE should be a factor. But take care, as things aren’t always as they seem.
  • Differences in PUE from one data center to another will significantly impact your clients’ costs and scalability.
  • Learn more about how PUE matters for your clients in our new white paper.

As your clients continue to expect more from you as a trusted advisor, it is increasingly essential to understand all the factors that differentiate one colocation provider from another – “location, location, location” and beyond. PUE is one of those factors, and it’s in the news again as the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) recently released a new energy efficiency design standard specifically for data centers.

Power Usage Effectiveness (PUE) is the ratio of all energy consumed by the data center to the energy actually consumed by the IT equipment. It tells you how much energy IT is using and how much goes to data center overhead.

Calculating PUE

But there are two types of PUE that matter: peak PUE and annualized PUE.

The new ASHRAE standard, 90.4, is roughly equivalent to peak PUE, a measure of data center efficiency under peak load conditions. By itself, peak PUE doesn’t provide a complete picture of a data center’s energy efficiency, because it doesn’t account for operational efficiency. That’s still annualized PUE, a standard put forth by The Green Grid to measure operational efficiency.

In an environment in which energy efficiency is increasingly important to corporate real estate and facilities leaders, understanding the two PUE metrics and being able to assess PUE between data centers is an essential pre-requisite to delivering value-added consultative service to your clients.

In the white paper, you’ll learn:

  • The difference between annualized PUE and peak PUE, and why it matters. (Annualized PUE impacts operational costs; peak PUE affects capital costs and your ability to scale up IT load within a data center.)
  • The technology behind our industry-leading 1.15 annualized PUE, which yields a 32% savings over a high-end data center.
  • 8 PUE questions to ask when comparing colocation providers.

 

Aligned Energy Announce Its Position as Founding Partner of Infrastructure Masons

New York, NY – February 22, 2017 – Aligned Energy, an infrastructure technology company that offers cloud, enterprise, and service providers colocation and build-to-scale data center solutions, announced today its position as a Founding Partner of Infrastructure Masons (IM), a not-for-profit organization of industry professionals who design, build and operate the technical infrastructure of the digital age.

Technical infrastructure (data center, compute, storage and network) is the backbone of today’s digital economy and an increasingly large part of the total $3.5 trillion global annual IT expenditure, according to IT research firm Gartner. Data center construction alone is expected to increase at a robust 9.3% annually, according to research firm Research and Markets. The immense size and robust growth of this industry can only be sustained by continuing to attract and develop talent across a broad spectrum of necessary skills.

Aligned Energy’s mission to solve some of the toughest market challenges that data centers face today is closely aligned with the goals of Infrastructure Masons. As one of the Founding Partners, Aligned Energy will collaborate with the leaders from other top hyper scale companies to tackle these types of industry issues, such as enabling better, more reliable and energy efficient infrastructure inside these mission critical facilities.

By activating strategic thinkers from its team, Aligned Energy will help inform the next generation of talent about exciting career opportunities in the field, educate the industry about the power of intelligent infrastructure, mentor and develop fellow Masons and develop new ways to deliver data centers more responsibly and efficiently.

“Infrastructure Masons serves as a great mobilizer for education, talent cultivation and collaboration within the industry,” said Jakob Carnemark, founder and CEO of Aligned Energy. “The opportunity to become involved was an easy one for us as many of their initiatives directly compliment the core values we were founded on.”

“Building the digital infrastructure today is a project as large, and as important, as the construction of the electric grid in the early 1900s, or the building of the Interstate Highway system in the 1950s,” said Joe Kava, a member of Infrastructure Masons’ End User Advisory Council. “It will have the same breadth of social, economic, and cultural impact as these other great infrastructure projects.”

“We are so pleased that Aligned Energy is supporting Infrastructure Masons through the Founding Partner program,” said Mark Monroe, Executive Director of the group. “Jakob will be a great addition to the Partner Advisory Council, and Aligned Energy’s expertise in sustainability, stewardship, and innovation will help drive iMasons’ mission forward as a respected, professional society for digital infrastructure builders.”

Aligned Energy’s commitment to evolving data center design for improved reliability, sustainability and scalability for general betterment works hand-in-hand with Infrastructure Masons’ charter to help members connect, grow, and give back.

On February 23rd, leaders from Aligned Energy will team up with Infrastructure Masons as they join forces with the Technology Convergence Conference (TCC) in San Jose, CA to provide a powerful day of infrastructure collaboration, networking and education opportunities.

About Aligned Energy

Aligned Energy is an infrastructure technology company that offers colocation and build-to-scale solutions to cloud, enterprise, and service providers. Our intelligent infrastructure allows us to deliver data centers like a utility—accessible and consumable as needed. By reducing the energy, water and space needed to operate, our data center solutions combined with our patent cooling technology offer businesses a competitive advantage by improving reliability and their bottom-line.

About Infrastructure Masons

Infrastructure Masons is a group of industry professionals who design, build and operate the technical infrastructure of the digital age. The IM community is where professionals connect, grow and give back. Established in April of 2016, iMasons is a 501(c)6, non-profit association of individuals, and assesses levels of industry knowledge based on criteria in three dimensions – Experience, Economics and Stewardship. iMasons is guided by the End User and Partner Advisory Councils, consisting of leaders of some of the largest and most advanced technical infrastructure portfolios in the world. As of January 2017, membership exceeded 1,000 individuals representing over $100Bn in Infrastructure projects in over 130 countries. http://imasons.org.

Press and Analyst Inquiries

Jennifer Handshew

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PUE: A C-Suite Guide to Assessing Data Center Efficiency

Quick take

  • Understanding the differences between annualized PUE and peak PUE is the first step to accurately comparing energy efficiency between colocation data centers.
  • Differences in energy efficiency from one data center to another will significantly impact your costs and scalability.
  • Learn more about PUE and keeping your costs in check in our new white paper.

By now you’ve probably fielded a question – from your Board, investors, even customers – about the energy consumption of your data centers. You might have sustainability initiatives inside and outside of the data center. But if you’re like most CEOs and CFOs, you might not have even heard of PUE. Yet it’s the metric that more than any other shows how energy efficient a data center is. And it matters well beyond sustainability – it’s a significant driver of cost in the data center.

Power Usage Effectiveness (PUE) is the ratio of all energy consumed by the data center to the energy actually consumed by the IT equipment. It tells you how much energy your IT is using and how much goes to data center overhead.

Differences in energy efficiency from one data center to another will significantly impact your costs and scalability. Making a true comparison between data centers can be difficult, with a lack of transparency around what metrics providers use and how they’re calculated. Understanding the differences between annualized PUE and peak PUE is the first step to accurately comparing energy efficiency between colocation data centers – and keeping your costs in check.

Gain that understanding in the white paper Comparing PUE Between Colocation Data Centers – And Why It Matters.

In the white paper, you’ll learn:

  • The difference between annualized PUE and peak PUE, and why it matters. (Annualized PUE impacts operational costs; peak PUE affects capital costs and your ability to scale up IT load within a data center.)
  • The technology behind our industry-leading 1.15 annualized PUE, which yields a 32% savings over a high-end data center.
  • 8 PUE questions to ask when comparing colocation providers.