VP, Brand Strategy
As Vice President of Brand Strategy for Aligned, Joanna is responsible for implementing brand positioning, promotional activities, public relations, and other business strategies through multiple communication channels in order to maximize reach and effectiveness of Aligned’s mission, vision and values.
Prior to joining Aligned, Joanna served as Vice President of Strategic Development at iMiller Public Relations (iMPR), where she oversaw account management, client services and project management teams in executing all aspects of PR and marketing strategy, as well as customer service and business development activities. Prior to her executive appointment, Joanna was instrumental in growing iMPR’s Content Department, which helped shape key industry messages for iMPR and its clients.
Joanna holds a Bachelor of Arts in Journalism from Illinois State University.